T-Mobile is quietly offering a new low-priced phone plan after it recently frustrated customers with a series of price increases and discount changes.
For instance, earlier this year, the carrier raised a monthly billing fee and doubled the rate customers pay to make calls while traveling outside the U.S.
By June, T-Mobile had discontinued several legacy wireless plans and migrated customers to more expensive options. The following month, it added new limitations to its Keep and Switch and Family Freedom promotions, both of which help customers pay off devices from their previous carriers.
It also retired its KickBack discount, which deducted $10 off each wireless line on accounts that used less than 2GB of mobile data per month.
T-Mobile launches Super Essentials Saver plan at Walmart
After rolling out these changes, T-Mobile has quietly introduced a Super Essentials Saver wireless plan, which targets price-conscious customers.
According to recent posts on social media platform Reddit, the plan, which was photographed being advertised at Walmart, is $25 per line per month for a “limited time,” with the autopay discount applied (it is $30 per line per month without it).
This plan is cheaper than T-Mobile’s Essentials Save 2.0 plan, which is $50 per line per month with autopay.
Signs advertising Super Essentials Saver also state that it offers up to two lines of service and is a “Walmart exclusive.” It officially launched on Aug. 6 and is only available to new T-Mobile customers.
The new plan contains unlimited 5G data and 50GB of premium data, plus unlimited text, talk, hotspot, and 3G hotspot. Additionally, customers can enjoy coverage in Canada and Mexico, unlimited texting to over 215 countries, T-Mobile Tuesdays perks and the company’s Scam Shield feature.
To further lure in customers looking for savings, the plan also touts a waived activation fee and doesn’t require a port-in.
T-Mobile faces pressure to win price-conscious customers
The new plan comes as T-Mobile doubles down on offering more affordable wireless plans to customers.
This shift comes after it revealed in its fourth-quarter 2026 earnings report that its postpaid phone churn (the percentage of postpaid phone customers who ended their service) reached 0.93% in 2025, up from 0.86% in 2024.
Since then, T-Mobile has launched new lower-priced phone plans this year, such as “Better Value,” which starts at $140 per month for three lines with autopay, and “Experience More with Appreciation Savings,” a retention plan priced at $75 per month for one line.
More recently, T-Mobile introduced four new wireless plans in August: Essentials Saver 2.0, Essentials 2.0, Experience More 2.0, and Experience Beyond 2.0, which all offer wireless service for $50, $60, $85 and $100 per line per month, respectively, with autopay activated.
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That same month, T-Mobile also rolled out its Student Perks plans, which offer students their own wireless line for as little as $30 a month.
T-Mobile’s decision to offer more lower-priced phone plans also comes amid intensifying wireless competition. Rival carriers have recently ramped up their discounts and promotions, and added more affordable wireless plans to attract and retain customers.
According to recent data from Cita, the average cost of an unlimited mobile service plan dropped by over 10% in 2025 as wireless competition heats up nationwide.
“We’re seeing all of these carriers sort of expand to serve more segments,” said Mike Tarr, general manager of data and insights at Navi, in a recent Fierce Network report.
“Not that they’re necessarily flipping and not serving their old segments, but it’s more that everybody is now serving the value end and a more premium, more feature-rich end of the market,” he continued. “So more choice for consumers is kind of the way that we see it.”
Against this competitive backdrop, T-Mobile expects higher customer losses and slower postpaid account growth in the third quarter of this year, due to its decision in June to retire several older wireless plans.
“As part of our full-year plan and guidance, we anticipated our Q3 (third quarter of 2026) rate plan modernization would result in a temporary elevated account churn profile and expect Q3 net postpaid account additions to be approximately 250,000,” said T-Mobile Chief Financial Officer Peter Osvaldik during the company’s earnings call in July.
Related: T-Mobile suffers a loss as competition for customers intensifies